B2B marketing strategies are evolving all the time. This series gets into the minds of CMO's to reveal the latest thinking, what's working, and what's not as well as how they see the future of marketing.
Jenni Young is the CMO of Tappit. Tappit is the go-to company for cashless event-based payments. What they offer that's different from the competition is the data showing how and when people are spending at an event.