We believe a marketer’s focus should always be in supporting their business in its primary objective, which can often be summed up in a single word – ‘growth’. The following blogs and case studies explore some of the strategies and activities which drive growth marketing.
Before you create any marketing collateral you should ask the question – ‘How will this benefit sales?’ We believe providing your sales people with the resources they need to have valuable conversations with customers will ultimately close more deals.
We believe that relying on just standard contact and company data is not enough. The opportunity now exists to capture and employ unique behaviour insight based on a prospects previous integrations. Tailoring your communications based on an individuals or business’s specific needs is far more powerful.
We believe if you know what questions to ask you can get far more than just insights - you will know what to do next to create success. BI transform your data into actionable insights that inform strategic and tactical business decisions.
We understand that all decisions, both in B2C and B2B, are made using our emotions and then post-rationalised during the buyer journey. So understanding behaviours and the psychology of decision making will positively affect engagement with your content and brand.