What's possible?
It's an idea
The idea that takes your business beyond the preconceptions and easy routes.
The idea that looks at the playing field and wonders why it has to be this way. This is the single notion that changes it all.
That’s what's possible.

Year:

2021

Field:

NGO

Client:

UK Government, FCDO / The Palladium Group

It's not every day the Government asks you to create a new brand identity and strapline.


But with the imminent launch of an international health programme, supported by one of the largest-ever Foreign, Commonwealth & Development Office (FCDO) aid investments, they needed to make the impossible happen.


With over 20 stakeholders and just three weeks for delivery, we launched with an agile creative plan. Designers, copywriters and account managers worked side-by-side (virtually), and within two weeks the stakeholders agreed on the logo and strapline.


How did HarveyDavid perform a branding exercise from start to finish in less than three weeks? Because we didn’t do it alone – we collaborated with the client’s team and their partners at the Palladium Group.
Together we made it possible.


Deliverables: strategy, creative, logo design, strapline, online assets, banners, brand guidelines, online workshops for global partners on how to use the brand, project management.

Year:

2020

Field:

Corporate Comms, Leadership

Client:

Ricoh Global Services

There comes a time on every company’s social media calendar where they need to move from amplifying other peoples posts to creating original, considered opinion pieces that position their own leaders as industry experts and spokespeople.

But there’s one fundamental challenge to overcome. Many leaders know the value of channels like LinkedIn, but are not necessarily skilled in crafting informed opinion pieces. This was the challenge facing the Ricoh Global Services leadership team.

We got to know what made these leaders tick, before identifying topics and then ghostwriting compelling articles in their voices. Initially, the team at Ricoh were nervous to put their first posts out. But once they saw the positive engagement, shares and genuine comments, they changed their minds. But most of all, they were delighted with the conversations created with prospects.

Deliverables: Created new LinkedIn banners, profile positioning statements and ‘about’ descriptions. Undertook one-to-one ideation sessions, ghost wrote articles. Established a social media handbook, reporting for engagement measurement.

Year:

2020

Field:

Software

Client:

Xledger

Getting a marketing automation platform integrated and switched on is just the beginning. The real work comes next, like launching your first nurture campaign. This always draws on a wide range of specialist skills – skills many marketing departments don’t have in-house.

This is the story of how a cloud-based finance software company achieved this without recruiting expensive people managing a team of freelancers. Instead, they outsourced the project to us.

Our agile team has years of hands-on experience in making marketing automation platforms work alongside established processes.

Working in partnership with the client, we planned the project and then addressed everything from content mapping to email copywriting. Along the way, we filled the knowledge gaps and educated the client team.

Today they boast a powerful, always-on nurture campaign running on their marketing automation platform. And the good news is they can use the campaign we designed as a template for further campaigns. They’re completely in control.

Deliverables: campaign strategy, data acquisition and segmentation, canvas creation, technical input, email template design and build, email copy and project management.

Year:

2017

Field:

Global Event

Client:

VR World Congress / IBB

With VR World Congress coming to Bristol, the city wanted to attract a global audience of c-suite decision-makers. 

To do that, they needed to show what virtual reality could offer to their businesses – and their clients.

So we set up a creative competition to find the right campaign idea. The cream of international advertising talent entered their ideas (paid for, of course), quickly arriving at a concept that everyone loved. 

The campaign ran in UK airports, train stations and online, successfully connecting this global event to its high-level audience – all in a matter of weeks.


Deliverables: strategy, creative, outdoor media, animation, emails, online assets, printed materials.

Year:

2016

Field:

Legal

Client:

Burges Salmon

Independent law firm Burges Salmon has more than 450 lawyers, 800 staff, and works every sector and specialism imaginable – from IP for Victoria Secrets to decommissioning nuclear power plants.

Like any large law firm, every year they create an annual report. And like most annual reports, not many people actually read it. Why? Because these documents can often be a bit self-congratulatory and, to be honest, a little bland.

Burgess Salmon were keen to reimagine their annual report and explore the possible. All with the goal of creating a report that shareholders, customers and prospects would genuinely enjoy and want to read.

David Sloly, co-founder of HarveyDavid, is an expert in storytelling. For this project, he immediately saw the possibility to use stories as a primary approach as they create an emotional response. As a result, David interviewed 20 senior partners at Burgess Salmon to explore and tell the stories of their projects, perspectives and hard work from the previous year.

After six weeks of crafting, too much coffee and some really enjoyable photoshoots, the annual report was being enjoyed by readers all over the world.

Deliverables: Ideation, planning, project management, interviews, copywriting, photography, creative treatment.

Year:

2020

Field:

Corporate Comms, Leadership

Client:

Ricoh Global Services

It sounds impossible: give a large and disparate sales team the technology to launch personalised, on-brand, automated marketing – directly from their phones.

Ricoh UK needed a way to align sales and marketing. We saw an opportunity to leverage the power of Oracle Marketing Cloud to create a bespoke sales email program. The result: salespeople can select, personalise and trigger existing campaigns – or specific bottom-of-funnel messaging – directly to their prospects.

Not only has this project brought sales and marketing teams closer together, it also means all prospect data is captured in the CRM – a launchpad for further campaigns and personalisation.



The program created a 15% uplift in new business – worth millions in revenue. It also delivered more than 780 new leads (and rising), increased web traffic by 220%, and provided a massive uplift in the sales team’s engagement with marketing activity.

Deliverables: Ideation, strategy, workshops, Eloqua development, HTML build, integration and testing. Campaign copywriting, architecture, email template design.

ABOUT YOU

You read that right. This starts and ends with you – not us.
It begins with two simple questions: what do you want to achieve, and how will you know when you’ve got there?
We listen to what you have to say. Then we ask, ask, ask until we both really understand what’s holding you back or pushing you forward.

The answers are never obvious.
Next we agree what we’ll achieve together, and show you how we’ll get there. You don’t put limits on what you can achieve, so neither do we.

You want to solve problems, so that’s what we do  – with whatever technology or approach is right for the job.
If you think this sounds like the opposite of the usual agency briefing, you’re right. Because it’s how we deliver anything but the usual agency results.

THE MANIFESTO
OF POSSIBLE

We pledge to seek out new ways of connecting brands with customers.
To judge ideas not by where they’ve come from – but by where they’ll take our clients.
That everything we do will be useful, from the smallest headline to the largest website.
And that by collaborating at every step, we’ll both share in the success of what’s possible.

CONTACT

Write a note. Say hello. Consider the possible.
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LOCATION

HarveyDavid Limited
Whitefriars Business Centre
Lewins Mead, Bristol, BS1 2NT

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